I’m Andrew — I used to think strategy and tactics were everything.
Then I became the national team head coach for Team Great Britain… and realised something painful:
You don’t win from the bench. You win through culture.
The turning point came when I stopped obsessing over systems and started leading the leaders.
I started applying what I had learned as a trained management consultant in business and leadership.
We changed the locker room first, we focused on values, we stopped tolerating poor standards — and within 12 months, we were promoted to the A Pool for the first time in British history.
“Andrew's impact on my development extended far beyond the rink. Many of the lessons I learned under his leadership continue to influence my own coaching approach today. His methods, values, and people-first mindset remain a benchmark for what great coaching should look like.”
Richard Walsh - Team GB Captain
That shift changed everything.
Over the last 12 years, I’ve helped professional coaches, elite athletes, and hundreds of business leaders build high-performance environments that hold under pressure.
I’ve delivered 1,000+ leadership workshops, written 4 books, and built multiple coaching brands — all rooted in one mission:
👉 To help leaders lead with clarity, build trust, and stay composed when it matters most.
It’s what I now teach through my signature 5-Step method: Lead Beyond the Bench™.
I don’t share theory. Everything I teach comes from experience — wins, losses, breakdowns, and breakthroughs.
If you’re a head coach or business leader who wants to stop firefighting and start leading with lasting influence…
👇 Start here:
Join My FREE 90-Minute Workshop - HERE
Book a Call 👇
HERE
